Lisa Cambridge-Mitchell is the founder of Persist in Joy, LLC, a premier coaching, and leadership development firm championing the success of BIPOC men and women in creative industries. Working closely with creators and executives in creative professions, Persist in Joy specializes in sparking excellence in visionaries in marketing, music, publishing, film, television, and technology.
Lisa started her firm after 23+ years of guiding the music success of household names like Mary J. Blige, TLC, P!NK, Usher, OutKast, Ciara, Toni Braxton, Anthony Hamilton, Snoop Dogg, CeeLo Green, Miguel, G-Eazy, Chris Brown, Tinashe and many more. While building an accomplished and rewarding career as a senior music executive, Lisa found herself asking, “Is this it?” Despite a long-term career as a senior executive in the music business, Lisa felt underutilized and frustrated by the lack of clear advancement opportunities for women.
By not being a career human resources executive, Lisa brings a fresh perspective to training workshops and one-on- one programs. “Because I understand how creative professionals, especially Black women, experience their careers, I can help them breakthrough complex and unique barriers,” she explains. “From the beginning, I defined my success by my ability to help artists tap into their greatness. As an entrepreneur, Director, Vice President, and Senior Vice President, I guided artist development, built dynamic teams. I led multi-million-dollar strategies for Uptown Records, LaFace Records, Jive Records, and RCA Records. There is no one else in the development and leadership space with my experience.”
Lisa, a graduate of the University of Virginia and a certified iPEC Leadership Index Master Practitioner, is also a refugee advocate and serves on several social activism boards, including Danbury Area Refugee Association (DARA), Ridgefield Allies, and Brilliant Minds Collective. She lives in Ridgefield, CT, with her husband, young son, and rescue hound, Steph Curry.