In 2007, Jerry started, published and circulated the Southern California Black Business Expo Directory which helped identify him as a resource in the Black community. In 2017, Jerry started receiving calls from parents about the treatment of Black students located throughout several school districts in Southern California. Jerry responded by starting The Black Student Advocate, Incorporated – a media company that advocates for Black employees and Black families. Jerry has found that giving a voice to an individual’s story is the best remedy and yields the highest results for solutions. As of February 2021, The Black Student Advocate has accommodated over 2,450 client consultations.