A Vassar alum, Wendy Washington has earned a solid reputation as a highly esteemed entertainment executive. With a career spanning two decades, she has served as the Senior Vice President of public relations for Universal and Motown, and was the Executive Vice President at Jive Records publicity departments. She also oversaw marketing and operations for Sony Music’s RED Associated labels.
The publicity veteran has launched, oversaw and executed media strategies for such artists as Lil Wayne, Britney Spears P!nk, Chris Brown, Stevie Wonder, Erykah Badu, Nelly, Heavy D, OutKast, The Notorious B.I.G and Rakim, alongside managing corporate media initiatives.
In addition to her public relations expertise, the Colorado Springs native evolved into a cross-functional entertainment executive involved in business development, signing and managing global distribution deals and overseeing marketing, social media strategy, sales, and digital marketing departments.
In 2016, Washington transitioned from a seasoned music industry veteran into a successful entrepreneur — launching her own marketing/media relations firm, The TID Agency (This is Dope, LLC).
The TID Agency offers a range of services including PR, marketing and sales consulting, and also specializes in community- driven experiences (experiential marketing, events and pop-up activations) that foster sales, promotions and social media engagement. In its first year, the agency has executed successful campaigns that have delivered results for clients including Maxwell, 2 Chainz, Hana Road Music Group, BET, Hezekiah Walker, Thread Shop and Urban One (Interactive One, Radio One and TV One) among others.